Digital Marketing Channels

An effective digital marketing strategy can double or triple business revenue. As more people come online, your business’ reach also increases. Whilst more visitors roaming the web equals more prospective customers, this also means more tools, ... [Read more]

The internet has forever changed the marketing landscape. Consumers have been given more choices and greater control. This results in marketers constantly refining their digital marketing plan. Search engines are often people’s first step to ... [Read more]

PPC Advertising - Person using tablet

What is PPC marketing? How can I use Google Adwords and Bing to grow my business? If you’ve ever felt uneasy or confused about paid advertising and how it can grow your businesses then you’ve come to the right place. In this article, we’ll ... [Read more]

shopping cart abandonment

Could your Checkout Page be Costing you Customers? 20 Tips to Reduce Shopping Cart Abandonment Nearly 7 out of 10 online shoppers abandon their cart without completing a purchase. Shopping cart abandonment is the practice of logging into a site, ... [Read more]

blogger outreach

How To Use Blogger Outreach To Boost Your SEO Rankings Nailing your on-page SEO is an excellent way to start improving your visibility on search engines, but to really climb the Google rankings, you need to start using blogger outreach strategies to ... [Read more]

about us page

How To Craft A Powerful About Us Page Your About Page is the page your visitors find themselves on during the early stages of the buying cycle, while evaluating possible solutions. When a user clicks on your about us page it means they are ... [Read more]

facebook marketing tips

Effective Facebook Marketing Tips To Spruce Up Your Social Media Strategy In recent years social media networks have risen to the top of every savvy marketers list of useful marketing tools. Facebook and its fellow networks are no longer just ... [Read more]

small business seo

Evergreen Small Business SEO Strategies You Can Always Count On There are literally 1000s of articles on the internet freely available right now to anyone, that could teach you everything you ever needed to know about search engine ... [Read more]

how-to-use-linkedin-for-business

How To Use Linkedin For Business On the surface, LinkedIn is seen as a social media network for professionals. But dig deeper and you’ll see that LinkedIn is not just for career building, and it’s not just an easy way to advertise your work ... [Read more]

Video Marketing Tips and Tricks

9 Video Marketing Tips Your Business Can't Afford To Avoid What can you do to make a real connection with your audience? It’s a difficult question to answer. We live in an era of information overload. Consumers are constantly bombarded with ... [Read more]

blogging for business

What are the benefits of blogging for business and should I do it? The foundation of any small business’s online marketing strategy is getting more enquiries and sales through making sure that when people look for your product or service online, ... [Read more]

link building strategies

Evergreen Link Building Strategies Your Business Can't Thrive Without The world of SEO moves so quickly that most articles you read about link building strategies will always have a remarkably short half-life. If you read a guide about creating ... [Read more]

how to be more productive at work

How To Be More Productive At Work Learning how to be more productive at work and in business, is a skill which takes conscious action and deliberate practice. There are many tips, tools and apps available to become a more productive worker. ... [Read more]

gmail tips and tricks

Powerful Gmail Tips and Tricks You’re a business owner, and you don’t have much time. You’ve got meetings to attend, a new product to launch and a business to grow. Your calendar is full and you check your e-mail in the morning to find ... [Read more]

best salesforce apps

Best Salesforce Apps For Your Business If your business uses Salesforce, you can use dedicated apps to dramatically enhance what you can do with it. These apps install directly into Salesforce, and help you run your business more ... [Read more]

seo and content marketing

SEO and Content Marketing: How To Take Advantage of Both Gone are the days when you could succeed in SEO by simply tweaking your website design, keyword stuffed titles and other lame techniques that Google now frowns upon. The horrible thing is ... [Read more]

seo copywriting

What is SEO Copywriting? SEO copywiting is very different from copywriting. Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, calling for more information, confirming an email opt-in, or ... [Read more]

buyer-personas

Better quality leads and customers. We decode the secret clues to building Buyer Personas. 61% of global internet users research products online and are 57% of the way through the purchase decision before engaging a sales representative ... [Read more]

copywriting tips

Powerful Copywriting Tips To Transform Your Sales Copy Copywriting can be one of the most effective ways of generating leads and sales for your business. It can also be one of the most difficult marketing methods to master. When it comes to ... [Read more]

megaphone - call to action

Effective Call to Action Examples That Convert Got an awesome product your audience is going to love? Check Attracting enough traffic for good lead potentials? Yup Making more money than you ever thought you would… not yet. So what’s wrong? ... [Read more]

facebook ad boost your sales

You’ve probably heard the news in recent months. The word is out. You’ll have to pay for Facebook ads to get your business in front of your customers’ eyes. Contrary to somewhat popular belief you can still get organic reach on Facebook, but ... [Read more]

Pricing Strategies

Powerful Pricing Strategies Despite being one of the cornerstones of any successful marketing strategy, pricing often gets overlooked when small businesses are getting set up. Even when thought and research are put into pricing strategies, many ... [Read more]

Email Marketing Tips to make money

Effective Email Marketing Tips For Small Businesses There was a time, in the late 2000's, when many internet marketers turned their backs on email marketing. They believed that email marketing was old fashioned, and many predicted that social ... [Read more]

marketing plan template

A marketing plan is the “how” of achieving your marketing strategy. Without a well-thought-out plan you can’t achieve the goals you developed as part of your marketing strategy. And by the way, if you don’t have a marketing strategy yet, we ... [Read more]

featured marketing automation

Marketing automation is a software solution which allows you to create highly personalised content that helps nurture leads and generate sales for the long term. With marketing automation you can automate repetitive marketing tasks and processes ... [Read more]

Marketing Mix

The marketing mix is an essential tool in building and implementing an effective marketing strategy. It should be used to show prospects why your product or service is different and better than your competitors. In this article you’ll learn what a ... [Read more]

Marketing Strategy Template

You can only start to market your business and products effectively when you have a marketing strategy in place to do so. This might seem a daunting task. However, when you have a marketing strategy template to guide your progress, your small ... [Read more]

Social Media Strategy

How To Build A Social Media Strategy Template For Your Business Before you start using social media in your business, it’s a good idea to have a plan. A social media strategy is vital for brand awareness and will improve communication between ... [Read more]

marketing funnel wearegrow

Creating A Powerful Marketing Funnel Understanding how to maximise your marketing funnel and developing strategies around user experience is at the heart of an effective inbound marketing strategy. An online marketing funnel is used to ... [Read more]

ab-testing-checklist

Blow Your Mind Conversion Rates! A/B test and Get the best results ever. If your conversions happen on the web, then you have the extraordinary opportunity to test your assumptions, designs, and features, and figure out what works. A/B testing can ... [Read more]

how to be more productive at work

How to Improve your Online Conversion Rates – Apply these 15 Strategies Are you getting the most from your online marketing? You find it easy to bring the right people to your website, but your conversion rates tell a different story? You're ... [Read more]

how to find great keywords

Are you struggling to find the best keywords for your business? How are you supposed to know which keywords are the best ones to target, when there is so much conflicting information online. As you probably already know, targeting the wrong ... [Read more]

About Alasdair Inglis

Who Is Alasdair Inglis? Alasdair is the Founder and MD of Grow, one of the UK's most respected and experienced small business marketing consultancies. He is the current Marketing Expert in Residence at the British Library, and he develops ... [Read more]

advanced keyword research

Grow's Guide To Advanced Keyword Research We've spent countless hours listening with sadness to new customers who have been disappointed with so-called SEO experts. Many of these SEO experts seem to talk a good game but they rarely seem to ... [Read more]

So you’ve spent time and effort creating a landing page for your new product, download or service only to realise that you’re not making enough sales. People are coming to your page in droves, but nobody is taking any action. You’re ... [Read more]

google analytics metrics

Why Is Web Analytics So Important? All good digital marketers approach their work with a scientific attitude, because they know that creating an effective online presence relies on making data-driven changes to their marketing ... [Read more]

installing google analytics

How to Install Google Analytics on WordPress We’ve already talked about some of the reasons why WordPress is a brilliant website platform for smaller businesses, and the ease with which you can install Google Analytics tracking is yet another reason ... [Read more]

pr tips

My name is Mike Peake and I have been a journalist for more than 25 years, the past eight years of which have been as a freelancer. I work for a multitude of consumer magazines and, from time to time, the UK’s main broadsheets. As a result, I’m in ... [Read more]

fake twitter followers

How Buying Twitter Follwers Can Ruin Your Social Media Marketing Efforts Social media is so beneficial for small businesses because it allows you to actively engage with your target market, as well as build your brand and give your company a ... [Read more]

7 things to look for in a marketing consultant

It would have been easy to just write a thinly veiled sales article talking about our services and how we totally embody the attributes of a perfect marketing consultant. Instead, we decided to write an impartial guide that would really be of benefit ... [Read more]

There are experts who will design and administer customer satisfaction or feedback surveys, for a fee. But I’ll let you in to a secret: you might be able to save some money and do it yourself. Sites like Survey Monkey take a lot of the pain out of ... [Read more]

Guest Blogging - Google Penalty

As the name suggests, guest blogging is when someone provides an article to another blog, as a third-party contributor. Guest blogs are usually written for free, unless that author is specifically invited by the blog owner due to their expertise ... [Read more]

content marketing blunders

Content marketing is one of the most important elements of your marketing process. It’s about creating, promoting and distributing content consistently, with the goal of encouraging your target audience to take action. Despite its importance, many ... [Read more]

Why Taking Inspiration From Your Competitors Will Do Wonders For Your Marketing T.S. Eliot once said that “good writers borrow, great writers steal”. Marketing is no different. Great marketing isn’t about reinventing the wheel - it’s often about ... [Read more]

One of the most valuable aspects of running a blog is opening up a dialogue with your readers through the comment section. Not only does it enrich any blog with extra insight from your peers, but it also gives you a chance to demonstrate your ... [Read more]

royalty-free images

How To Find Open Source Images For Your Blog It’s no surprise that blog posts with images do better on average than those without. According to the Social Science Research Network - 65% of all humans are visual learners, and respond better to visual ... [Read more]

Adwords Tips - make customers click

14 Little-Known Adwords Tips To Increase Clicks and Sales For many businesses, a cost-effective way to get an immediate boost in website traffic is Google AdWords - also known as Pay-Per-Click (PPC). You’ve probably noticed the ads in Google – the ... [Read more]

youtube marketing strategy

As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank. Using YouTube for your business can be a cost-effective way to grow it, if used ... [Read more]

Keywords are words or phrases which people use to search for products, services or information online. By understanding what phrases are popular and searched for often, you can optimise your site to target those exact ... [Read more]

As part of our complete beginner’s guide to SEO here, we’ve set out to give small business owners actionable, practical guides on how you can start improving your SEO right now. If you haven’t already, please read our guide to keyword research, ... [Read more]

YouTube - helps you get found on Google

Knowing which keyword phrases your customers are using to find your website gives you a much better understanding of what products and services your customers want, and shows you where you should be concentrating your SEO efforts in order to attract ... [Read more]

Squeeze Call Answering Service

An Interview with Andy McKenna, Owner of Best Reception Through Grow, you can get an exclusive 3-week trial with Best Reception, one of the UK's leading call answering services. You can't get this deal anywhere else. To receive your ... [Read more]

Companies like Outbrain have done a huge amount of research into what headlines can increase CTR (click through rates) the most. This means that marketers, as well as small business owners, now have an invaluable insight into how people behave ... [Read more]

Free Gifts - Adwords Tips

The first rule of economics is that by restricting supply, you can boost demand. This key idea can be applied not just to your products and services but also to your offers, in order to make them even more attractive to potential customers. Here ... [Read more]

In the last couple of years, WordPress has morphed from a niche blogging platform to one of the most powerful and flexible website creation tools available. WordPress has democratised web-design. You no longer need coding skills to create great ... [Read more]

In business, first impressions count. A telephone answering service makes it easy for customers to contact your business, and this can mean the difference between capturing new clients and losing them to one of your competitors. Crucially, it also ... [Read more]

The Goldman Sachs 10 000 Small Businesses Programme (GS10kSB) is one of the biggest global business initiatives helping small businesses. So far, it has pledged over $500 million towards training and support. Grow were delighted to have delivered ... [Read more]

It’s pretty hard to imagine a more insulting put down for a journalist than being called a “hack”. Hacks fill the pages of any newspaper with salacious, trashy stories written in an unimaginative, derivative way. However, as unappealing as that ... [Read more]

Whether you’re a micro-business, an established brand or just someone with the beginnings of a great idea, it pays to keep an eye on what your competitors are doing. Through competitor analysis, you can future-proof your business and anticipate ... [Read more]

A recent study on internet trends published by KPCB estimated that by 2015, 8 zettabytes of content will be created and shared every day on the internet. To put that in perspective, 1 zettabyte = 8 trillion gigabytes. To put that another way, if you ... [Read more]

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