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Figures show that only 9% of small businesses use YouTube as part of their promotional activities. This points to a major missed opportunity, given that the YouTube community accounts for two thirds of premium online videos watched on devices by ... [Read more]

Case studies are an excellent way to build trust, mitigate customer objections and increase your sales as they work to influence your customer’s purchasing decision. Imagine you’ve just come across brand-new marketing automation software. Your ... [Read more]

There are hundreds of SEO tips you could implement today to improve your search marketing efforts. Some work instantly, whilst others take a while to get going. If you searched for “SEO Tips” in Google, you'd see plenty of sites promising 100 or 200 ... [Read more]

Hello there, I am the founder and MD of Grow, one of the UK’s most respected and experienced small business marketing consultancies. I’m also the current Marketing Expert in Residence at The British Library where I develop and teach marketing ... [Read more]

Crowdfunding for Marketing Purposes

What is Crowdfunding? Crowdfunding is a great way to raise money, for a variety of reasons. But as crowdfunding has grown, it has evolved into much more. Some of the biggest names in the world (and biggest companies) use crowdfunding. We are ... [Read more]

Digital Marketing Channels

An effective digital marketing strategy can double or triple business revenue. As more people come online, your business’ reach also increases. Whilst more visitors roaming the web equals more prospective customers, this also means more tools, ... [Read more]

The internet has forever changed the marketing landscape. Consumers have been given more choices and greater control. This results in marketers constantly refining their digital marketing plan. Search engines are often people’s first step to ... [Read more]

PPC Advertising - Person using tablet

What is PPC marketing? How can I use Google Adwords and Bing to grow my business? If you’ve ever felt uneasy or confused about paid advertising and how it can grow your businesses then you’ve come to the right place. In this article, we’ll ... [Read more]

shopping cart abandonment

Could your Checkout Page be Costing you Customers? 20 Tips to Reduce Shopping Cart Abandonment Nearly 7 out of 10 online shoppers abandon their cart without completing a purchase. Shopping cart abandonment is the practice of logging into a site, ... [Read more]

blogger outreach

How To Use Blogger Outreach To Boost Your SEO Rankings Nailing your on-page SEO is an excellent way to start improving your visibility on search engines, but to really climb the Google rankings, you need to start using blogger outreach strategies to ... [Read more]

about us page

How To Craft A Powerful About Us Page Your About Page is the page your visitors find themselves on during the early stages of the buying cycle, while evaluating possible solutions. When a user clicks on your about us page it means they are ... [Read more]

facebook marketing tips

Effective Facebook Marketing Tips To Spruce Up Your Social Media Strategy In recent years social media networks have risen to the top of every savvy marketers list of useful marketing tools. Facebook and its fellow networks are no longer just ... [Read more]

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