Instagram has become a one of the most lucrative social media platforms for business. Hosting over 600 million users – more than both Twitter and Snapchat combined – it joins the likes of Facebook as a major tool in the digital marketing ... [Read more]
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Are you determined to scale your business? Have you thought about recruitment for your SME? Want more than a lifestyle business? Read on… Scaling is messy. My favourite marketing writer says that scaling a business is messy AND ... [Read more]
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A marketing plan is a must-have for every business owner who wants to build a viable business in the long-term. A solid marketing plan helps you determine which customers to target and how to reach and win them. It also promotes customer ... [Read more]
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Hiring the perfect marketing company is a tricky task. Even deciding what your business needs from a marketing company can be tough in itself. Fear not, this article will help you make the right decision. There are so many marketing ... [Read more]
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I was surprised to learn that Google launched more than 1,600 changes to its search engine in 2016. In fact, Google ran 18,015 experiments last year alone. Why should you care? You should care because for over a decade now, Google has made ... [Read more]
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Use our target market analysis template to define your target market. Marketing is a constant battle between you and your competition. Lots of small business owners lose the marketing war because of this simple reason: They are fighting on ... [Read more]
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More than 80% of consumers start their search process online from home and spend an average of 79 days gathering information before making a purchase, according to research published on MarketWatch. Think about it for a moment. Consumers spend ... [Read more]
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A marketing audit template is an extremely valuable tool for established business owners and their teams. By doing a marketing audit, you get to the heart of the business, uncover challenges and reveal opportunities. But beware of using the wrong ... [Read more]
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According to HubSpot, only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. Search engines have become the go-to place for consumers to discover and learn about companies before ... [Read more]
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Google AdWords gets your business seen by customers at the exact time they are searching to buy what you sell. It doesn’t matter if you sell a product or a service. It doesn’t matter if you are a small or medium-sized business. It doesn’t ... [Read more]
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YouTube is the second largest search engine in the world, and the second most visited website according to Alexa. YouTube is all about videos. Web users love videos. They engage better with videos than any other kind of content. This year, ... [Read more]
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Small business owners do search engine optimisation (SEO) to gain higher rankings on search engines like Google, Bing, and Yahoo. But doing SEO alone isn’t enough. You need to do SEO auditing on a regular basis. It can be quarterly, half-yearly ... [Read more]
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