An effective digital marketing strategy can double or triple business revenue. As more people come online, your business’ reach also increases.
Whilst more visitors roaming the web equals more prospective customers, this also means more tools, services, channels and opportunities for you to target them with.
On the flipside, you have to learn new software, spend more time training staff, and invest more money.
And here we’ve found your problem.
With so many digital marketing channels to choose from, how can you tell which ones will give the highest return-on-investment?
Should you be marketing on all of them? That would be grand, if only you had the budget, resources and manpower of Coca-Cola.
So what should you do? You need to choose digital marketing channels where your audience congregates whilst ensuring they give you huge returns. And that’s what this blog post is all about.
We’re going to cover 2 essential digital marketing channels that’ll generate huge ROI.
- Email Marketing
- Business Blogging and SEO
1. Email – A Favourite Among Digital Marketing Channels
“Email is dead”, they say? Nonsense!
It has been said time and time again. Apparently email marketing is a digital marketing channel on death’s door and social media will take its throne. If email is indeed on death’s door, it has been making a lot of friends along the way.
Think about it.
Every website you’ve ever subscribed to and every product you’ve ever bought online has asked you for at least one vital piece of information. Your name, address, phone number etc.
But above all that, your email address is the most vital piece of information every business wants.
Even to sign-up for the omnipotent social media platforms, you need an email address.
Email Marketing Statistics
- 92% of adults spend 61% of their average day on email. Whilst spending so much time on email may hinder productivity, people are interested in what businesses just like yours have to say. – Pew Research
- 90% of emails are sent and received successfully to your subscribers, whereas only 2% of your Facebook fans see your posts in their news feed. – Forrester Research
- 3 billion. That is the expected total number of email accounts worldwide by the end of 2016. – Radicati Group
- $38. This is the return-on-investment to expect for every $1 spent on email marketing and marketing automation. – Campaign Monitor
- Visitors from email marketing are 7x more likely to buy something compared to visitors from social media and 70% more likely than visitors from search engines. – Monetate
Using email marketing as a digital marketing channel is one of the best decisions you will make for your business if you haven’t done so already.
It’s the easiest way to build a relationship and rapport with your customers, to introduce them to your offerings and bring them back time and again.
And when done right, it can bring a horde of hungry buyers on your doorstep waiting for the launch of your new products and services.
Email Marketing for Business Growth
So, how can your business take advantage of email marketing?
Read this blog post to learn the most essential email marketing tips whilst avoiding the pitfalls of your competitors.
2. Blogging and SEO
Think of business blogging like compound interest. The more you create, the bigger your returns.
Creating regular, useful content based on the needs, struggles and desires of your target market can inspire your audience to buy anything you release.
“Why?” you ask. Because naturally, we buy from those we know, like and trust.
And when you add an effective SEO strategy into the mix, you’ll have a stream of starving buyers waiting anxiously for your next product update.
The biggest benefit of blogging is that you can acquire leads even when you’re offline.
However, consistency is key, the more content you produce, the more leads you will attract and the more sales you’ll make.
- Companies who blog regularly, receive 97% more links to their website compared to those who don’t. – Business2community
- Organic search results receive 70% of all search traffic, more than twice as many as paid advertising.
- Blogging costs 62% less per lead compared to outbound marketing methods. – Hubspot
- In 2013, 34% of Fortune 500 companies are using blogging as a tool to compete over customers.
- Blogs have been rated as the 5th most trusted source of information online – Hubspot
As you can see, using blogging as a digital marketing channel can contribute heavily towards your lead acquisition goals, but only if you do it right.
Business blogging isn’t easy, and without creating regular optimised content, your content marketing strategy will unfortunately fall on deaf ears.
Blogging for Business Success
To succeed at blogging for business, you need to ensure every piece of content you publish is optimised for website visitors and search engines.
1. Don’t fall into the trap of spending your time, money and effort creating content nobody wants to consume. Do your keyword research first. Discover the phrases your target market use to find your competitors.
2. Ensure each piece of content is optimised for your chosen keyword. You can write about the right things, but if your content isn’t SEO-friendly you’ll get little returns.
3. Promotion is where most businesses fail at blogging. You can’t just publish content and expect Google to give you traffic. They owe you nothing. Send an email to your database when you publish new content. Create several social media updates throughout the week. Build relationships and find partners who will help you spread the word.
Both digital marketing channels we’ve shown you above can lift your revenues and profits to new heights.
But how do you know whether they’ll work for you?
Will these digital marketing channels prove fruitful for every business in every industry?
Of course not.
Hence why I recommend you use the Bullseye Framework. It’s an exercise to help you discover the best traction channels for your business.
Whilst I believe you should use the digital marketing channels explained above as a starting point, the bullseye framework will help you hone in on the channels which drive the biggest returns for your business so you can double-down on them and invest more time and money.
How to Use The Bullseye Framework to Find Your Golden Digital Marketing Channel
Step 1: Brainstorm and make a note of the 19 key traction channels available to you. You want to list the channels that are “possible” to explore.
Step 2: Pick out a maximum of 3 channels your business could really utilise, and start running some quick-fire tests and ideas. What you’re looking for is feedback and results.
Step 3: Focus on the channel that sticks. Double-down and invest more resources into the channel that gives you the biggest returns.
What is your golden digital marketing channel?
Has it proven fruitful for your business?
What is the #1 marketing channel you’re focusing on in your business today?
Let us know in the comments below.
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