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COVID Marketing Masterclass

ZOOM WEBINAR – SPECIAL PRICING

Learn the marketing strategies that the UK’s smartest entrepreneurs are using to survive and thrive during COVID…..and beyond.

Digital Marketing CoursesThe masterclass is delivered in partnership with The British Library Business & IP Centre which provides some of the best resources and professional training for small businesses in the UK.

Digital Marketing Courses - The British Library

Grow’s Marketing Workshops are delivered in partnership with The British Library, London

COVID is a very challenging time for entrepreneurs – don’t put your head in the sand and let it destroy your long term business ambitions!

  • It’s tough to gain clarity about how you should market your business during COVID with so much fear and uncertainty everywhere.

    COVID has caused emotional upheaval in everyone’s lives and dealing with the impact of COVID as a business owner is overwhelming and stressful.
  • People are searching on Google for, “should I stop marketing during COVID Some entrepreneurs have stopped marketing completely or reduced their marketing to the point where it’s no longer effective. This has serious implications for your business.

    It’s all too easy to plough on alone as an entrepreneur and not get outside feedback and support.
  • The reality is that as an entrepreneur you MUST market your business even if you are temporarily closed or your staff are in furlow.

    What you do will vary a great deal depending on what you sell and who your customers are! Getting the balance right of marketing without being opportunistic is a tough challenge for many business owners during COVID. However, there are lots of successful approaches that entrepreneurs are using right now!

    However, there are lots of successful approaches that entrepreneurs are using right now!
  • Harvard Business Review researched companies during historic recessions. They discovered that being too cautious or over-optimistic were the least successful approaches.

    (During the COVID marketing masterclass you’ll learn the strategy that Harvard Business Review discovered that worked best.)
Digital Marketing Courses - The British Library

Dragon’s Den star Deborah Meaden poses for photo at The BIPC Centre, British Library

  • Alasdair who is leading the Zoom masterclass comes from an entrepreneurial family. His father owned two restaurants in the highlands of Scotland and survived three recessions, near bankruptcy and a restaurant being burned to the ground!
  • Alasdair has seen what it takes to survive and thrive in his own family as well as running his own business and working with hundreds of successful entrepreneurs.
  • COVID is a huge challenge as an entrepreneur, but you don’t have to do it alone! See dozens of examples of what successful entrepreneurs are doing and meet other entrepreneurs during the webinar and work with them in Zoom breakout rooms. 🙂
Digital Marketing Courses - Levi Roots

Levi Roots from Reggae Reggae Foods visits The BIPC Centre at The British Library

Invest in Your Marketing, Book Your Place Now:

Where: Webinar on Zoom

Cost: £98 (plus Eventbrite booking fee)

Dates & Times: Scroll over the section below to see ALL available dates

  • Enter the promo code “seventy” to claim your £70 discount
 

WHAT YOU’LL LEARN DURING THE COVID MARKETING MASTERCLASS:

1. See how innovative entrepreneurs are marketing effectively in response to COVID.

We will share dozens or examples of what entrepreneurs as well as our clients are doing to market themselves successfully during COVID. You’ll learn what innovative restaurants, retailers, ecommerce companies, consultants, business to business companies and many more are doing. We guarantee lots of inspiration and practical ideas you can apply to your own business.

You’ll find out plenty of ways to overcome COVID with smart and well thought out marketing strategies.

Digital Marketing Courses - Dragons Den

Nick Jenkins from Dragons Den, panellist at The British Library’s event

2. A straightforward growth hack to understand where your biggest opportunities for growth are.

You will learn a profoundly simple growth hack to discover the best opportunities for you to grow your business during and after COVID. This simple growth hack is over 60 years old 😉 and you can immediately implement it in your business. Learning this will change the way you think about your business strategy forever.

Digital Marketing Courses - Cobra Beer

Lord Bilimoria, founder of Cobra Beer

3. See what marketing strategies Grow’s clients are using at the moment.

Alasdair will share the marketing strategies and approaches he’s recommending to his clients that are working successfully. Even in these challenging times, it’s still possible to take advantage of opportunities, minimise risk and prepare for the future!

Alasdair’s in-person workshop in session at The BIPC Centre, British Library

4. Get to network and brainstorm with other smart entrepreneurs during the webinar.

Brainstorm with other like-minded entrepreneurs in Zoom breakout rooms during the masterclass and share your wisdom and experience with each other. This fun interaction will help you get clear on the right way for you to market YOUR business during COVID and how to set yourself up for future success.

There is magic in working with fellow entrepreneurs in a short time frame where you’ll be learning from each other’s experience..

5. Learn the killer strategy that The Harvard Business Review uncovered after researching the winners and losers that emerged from multiple recessions.

Using research from Harvard Business Review you’ll learn the strategy that is most likely to ensure business recovery and growth after COVID.

This strategy is neither rocket science nor complicated. Understanding the thinking behind it will inform how you approach your marketing and growth strategy during COVID and if there is a downturn.

Digital Marketing Courses - The British Library

6. You’ll get signposted to dozens of other resources, including blogs, online training and other resources

This masterclass is in-depth, full of detail, with exercises, examples, pictures and occasional videos. There will be tea breaks with music and we guarantee no death by PowerPoint! Every attendee gets a video of the Zoom session.

At the end of your workshop in your mini workbook PDF you will get time to write a seven step action plan of what you’re going to implement in your business.

Alasdair's advice was inspiring, creative and absolutely vital

Naomi Marek

We first met Alasdair as a guest lecturer at the School for Social Entrepreneurs. Before we worked with Alasdair, we were doing good work and winning lots of awards but we really didn’t have a clue how to develop our financial sustainability within the online community.

At the British Library Business And IP Centre, we gathered our social media manager, web-team and CEO who worked closely with Alasdair to build our online funding and engagement strategies. His advice was inspiring, creative and absolutely vital. Now, one year on and we're only half way through his to-do list….and boy, is it working!

As a result of us working with Alasdair, we have completely restructured our funding and monetisation strategy, developed new pop ups, redesigned our communications and branding and most importantly, found a new energy going forward. We still have lots to do but I can be sure that no other expert has had more impact on our growth and sustainability.

Thanks to Alasdair, Sky Badger has just been named a finalist in the Tech4Good Awards. We now reach over 1,000 families every day and since 2012 have helped over 1 million families struggling to find help for their disabled children.

Thank you, Alasdair. You’re Sky Badger’s marketing genius!

Naomi Marek
Sky Badger

Sky Badger are an award winning charity

Sky Badger have won numerous awards and accreditations to date including The School for Social Entrepreneurs Scale Up Award 2015, gold winners of The Milton Keynes Digital Awards 2015 and The Guardian Charity Awards 2014.

Bonuses:

  • Get to work with fellow entrepreneurs using Zoom breakout rooms where you’ll be supporting and learning from each other AND building your business network!
  • Attendees receive a full Zoom recording of the workshop so if your children, significant other, dog, cat, rabbit, aquarium, guinea pig or urgent business matter requires attention during the masterclass you can watch the recording. 🙂
  • You’ll be emailed a mini PDF workbook of exercises to print out before the masterclass. You and fellow participants will use the printed workbook exercises during Zoom breakout room sessions.
  • You will be able to see other masterclass participants on video (if they have it switched on) and ask questions in the chatbox throughout the webinar. There will be tea breaks with music and the webinar will be interactive.
  • All of Grow’s masterclasses have a no questions asked money-back guarantee. If for any reason whatsoever you want a refund we will refund you within 48 hours.

About Your Masterclass Leader:

  • Your masterclass teacher, Alasdair Inglis has taught digital marketing to thousands of entrepreneurs and his masterclasses has been taught on the world’s top small business programme including The Goldman Sachs, 10,000 small business programme delivered with UCL. He regularly teaches marketing at the School for Social Entrepreneurs which hothouses the UK’s most successful social entrepreneurs.
  • Alasdair does not teach theory you cannot put into practice! His masterclasses are based on what he’s learnt helping hundreds of entrepreneurs scale their business.

    Alasdair and his clients have been in the trenches with their sleeves rolled up and through the right marketing approaches there are many incredible growth stories with huge turnover increases..
  • Alasdair’s focus is on teaching marketing:
  • That you can implement in your business immediately

  • With practical examples that are easy to understand

  • Where you can measure the results!

  • That actually increases your sales

Digital Marketing Courses - The British Library

Revenue up by 81% and profits up by 133%

In the 1st full year working together revenue has grown 81%, profit by 133% and costs are down by 20%.

Within 20 minutes of our 1st session, Alasdair identified the root cause of the problem.
Over the next 2 sessions with him, we built a robust and actionable plan for growth, that we then implemented. Those actions had and continue to have an immediate effect.

Perhaps equally importantly, Alasdair has provided an understanding and framework which means that all future changes can be bench-marked against our goals.

He's an interesting guy and works at your pace. He also will push and prod you, which may be uncomfortable to experience in the moment and comes from a good place, as he wants to and does help you get good results.
Use him!

James Mallinson
Fix My Mind

Helped me to be up to date with the most efficient & effective strategies for marketing a business online on a small budget.

This was a great workshop! Relevant for small businesses without lots of money!

Very interactive with demos shown live online. It also helped me to be up to date with the most efficient & effective strategies for marketing a business online on a small budget.

Diana Wright
Diana Wright Nutrition

A truly valuable session to attend for any small business owner!

Grow has taught me the importance of marketing and helped me to value it as a revenue generator and not an admin burden as I had previously seen it! It’s vital to my business that I understand and reprioritise the work I do; especially online through the website and in finding ways to approach new customers. The main benefit from the workshop was learning how to show customers that you can solve their problems rather than just selling them products.

The complementing workbook was ideal, the perfect size to dip into and well thought out in terms of practical tips and advice. Grow nailed it in terms of the location and the group size – a truly valuable session to attend for any small business owner!

Dudley Rees
Chelsea Connected Ltd

The workshop helped me to think more clearly about my online marketing strategy.

The small group discussions were really great with a good level of content. The workshop helped me to think more clearly about my online marketing strategy.

Justine Prain
Made By Jason

However stressful, now is not the time to put your head in sand!

It’s difficult to put into words the chaos, stress that COVID has caused for entrepreneurs in the UK and around the globe. It’s likely the uncertainty caused by COVID will continue for some time and could even trigger a significant downturn or recession.

As challenging as these times are, now is not the time to put your head in the sand and work this out on your own! This masterclass will show you what other entrepreneurs are doing to thrive during COVID and you will get to meet like minded business owners.

Invest in Your Marketing, Book Your Place Now:

Where: Webinar on Zoom

Cost: £98 (plus Eventbrite booking fee)

Dates & Times: Scroll over the section below to see ALL available dates

 

 

Guarantee

FAQs:

How does the Zoom webinar work?

1. After you buy your ticket through Eventbrite you will be sent an email with the Zoom link and Zoom password for your webinar. (add the event to your calendar)

2. In your webinar email confirmation you’ll receive a PDF copy of the workbook (please print out your workbook a few days before the session so you can make notes during the workshop.)

3. The webinar will be recorded, and you will be sent the recording and the slides after the workshop.

Will it be death by PowerPoint?

We promise it won’t be death by Powerpoint! You will be able to see other masterclass participants on video (if they have it switched on) and ask questions in the chatbox throughout the webinar. There will be tea breaks with music and the webinar will be interactive.

Who should attend the Masterclass?

It’s ideal for established entrepreneurs and start-ups. Alasdair works with a wide variety of clients including B2B and B2C businesses, and has been successful in marketing both.

When does the Masterclass run?

It runs on different dates which are all listed on Eventbrite.

Can I get my money back if I’m not satisfied?

If after attending the Masterclass, you want a refund, Grow offers a 100% no quibble 180-day money back guarantee. We do not offer refunds to people who do not attend as masterclasses are often sold out.

Can I get an invoice?

After you book you will receive a PDF invoice from Eventbrite with all the workshop details and payment info. This invoice is all you need and is suitable for your tax and VAT records.

Do I need to bring my ticket for in person workshops?

You do not need to bring printed tickets or show us your ticket on your phone. Names will be on our sign-in sheet at The British Library Business and IP Centre reception. (one less thing to worry about!).

Where are the in-person workshops?

The British Library Business and IP Centre is a 5-minute walk from Kings Cross railway and underground station. The Piccadilly, Victoria, Northern and Circle lines all run there.

The Business and IP Centre is on the 1st floor of the British Library, to the right of the huge book collection behind the glass. 🙂