By I managed to get a bit of traction in my business but didn’t know how to take things to the next level. I had no experience of running a business before, and I knew I needed help with my overall strategy.
I felt quite overwhelmed trying to find the right resources and support. It was hard to know where I should invest my precious and limited funds, but I also knew that I needed to invest in order to grow. There are so many ‘experts’ out there.
I attended workshops one of Alasdair’s workshops at the British Library Business & IP Centre and saw how strict they are on who they partner with. I thought that if the British Library let Alasdair in front of people with these pretty important marketing workshops, he must be held in high regard.
Alasdair encouraged me to focus on my core offering and how to leverage that before I did other things that I was interested in. He put ‘blinkers’ on me to concentrate on one thing at a time. He is a real geek, knows his stuff, delves into details and what he doesn’t know, he finds out.
He also opened the door on the importance of measurement and data which I had zero clue about. This has forced me to become more focused on my numbers.
Alasdair introduced me to his Google AdWords expert from the Grow Network who has really helped the business grow. He also introduced me to Alison Lewy from Fashion Angel where I successfully applied for a start-up loan.
For me, starting a business was like landing on a whole new planet and not really knowing anything about it. Alasdair took my hand and showed me around, telling me about the areas to avoid and how to navigate the terrain.
He has a panoramic and holistic view and he’s a bit ‘Willy Wonka’! He makes the process quite enjoyable and genuinely gets small businesses – he’s a bit like talking to a really excited child!
He reassured me that when the timing was right, I could hire someone. This meant that I didn’t get excited too early or hire too early. I’m glad I listened to him – he is choc full of wisdom.
Yearly turnover has gone from £100,000 to £500,000 since we started working together. I kept running out of stock!
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