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Online Marketing Masterclass – Mastering SEO, Email & Inbound Marketing

Learn digital marketing strategies that have increased turnover by £200,000 and profits by 133% within a year, without wasting your money.

online digital marketing course

Disclaimer: Results not typical, and every market is different, so we can’t promise you’ll have the same results! You can see clients’ success stories on our testimonials page.

Digital Marketing CoursesThe masterclass is delivered in partnership with The British Library Business & IP Centre which provides some of the best resources and training for small businesses in the UK.

Digital Marketing Courses - The British Library

Grow’s masterclasses are delivered in partnership with The British Library, London

Digital marketing is one of the biggest minefields you face as a small business owner!

  • You can lose all your rankings overnight just because Google suddenly decides the strategy you’ve used is now considered “Black Hat” – even if you think you’ve done nothing wrong. I often speak to business owners who’ve outsourced their SEO work abroad and lost all their Google rankings suddenly due to one of Google’s regular SEO updates.
  • There’s no shortage of “here today, gone tomorrow” digital marketing strategies: They’re promoted by internet marketers and “experts” who can simply move on to a new project when their unsustainable strategies eventually fail.
  • It seems like every week there’s a new digital marketing strategy you must implement, whether it’s a new social media platform or a random digital marketing strategy that someone has made their fortune with.
  • You don’t have the time or the budget to test marketing methods that are going to fail: As a small business owner, you’re passionate about your products, your services, and your customers. You want to grow your business and help more people.
  • You cannot crash and burn your business with bad internet marketing and simply move on to the next thing. Playing around with random marketing strategies like posting a few tweets, getting Facebook likes and doing a blog once a month won’t grow your business.
  • The stakes couldn’t be higher: You need to find the digital marketing strategies that work for YOUR business.
Digital Marketing Courses - The British Library

Dragon’s Den star Deborah Meaden poses for photo at The BIPC Centre, British Library

To be clear, there ARE digital marketing strategies that consistently work well. The rule of successful marketing is to find and prioritise the strategies that work best for YOUR business. Your problem is that you’re not sure what they are. You don’t understand how digital marketing works and you’re overwhelmed by all the options. That’s okay, we get it. You have plenty of other things in your business to take care of!

  • But ignorance isn’t bliss. It can destroy your business. If you’re a start-up looking to gain traction or an established business looking to scale, you have no choice but to understand digital marketing.

During this Online Marketing Masterclass, you will learn only the tried and tested marketing strategies that Alasdair, MD of Grow has successfully used with hundreds of consultancy clients. These professional digital marketing strategies work today, will work next year and will work in the future because they are safe, proven and incredibly effective.

One of our clients has used these simple strategies to make £25,000 in ticket sales in a six-month period and we use the same strategies to get nearly 10,000 unique website visitors a month.

Digital Marketing Courses - Levi Roots

Levi Roots from Reggae Reggae Foods visits The BIPC Centre at The British Library


Where: Webinar on Zoom

Time: See Eventbrite below for available dates




1. Inbound marketing – what it is and why it’s so important

To be successful in digital marketing you must understand the bigger picture. Obsessing with website traffic alone will not make you successful. You need to convert traffic into paying customers. Are you doing everything possible to convert each website visitor into a sale or a business enquiry?

During this Zoom masterclass, you’ll learn every element of the inbound marketing funnel and how to apply it to YOUR business. You will be able to make immediate improvements to your online marketing and focus on attracting more website visitors, converting them into enquiries, closing those enquiries and getting your fans to refer you more business.

You will get highly detailed examples of the inbound marketing funnel in your PDF workbook and workshop slides.

Digital Marketing Courses - Dragons Den

Nick Jenkins from Dragons Den, on a panel for a British Library event

2. Email marketing best practice

Although email marketing is an incredibly cheap and effective marketing strategy, it takes time and effort to do it well. You’ll use Grow’s Email Marketing Assessment Tool in Zoom breakout rooms with other entrepreneurs to analyse and improve your email marketing strategy.

We will share 7 proven email marketing hacks so your email marketing gets opened, gets sales, and becomes the cornerstone of your marketing strategy that it deserves to be.

A Grow client used one of our email hacks and sold over £2,500 of products with only one email. Another client created a 4-step email marketing campaign with our help and sold an extra 15% of products during the Xmas period.

Digital Marketing Courses - Cobra Beer

Lord Bilimoria, founder of Cobra Beer presenting at The British Library

3. SEO and keyword research

If you are confused by SEO, you’re not alone. Should you outsource your SEO at low cost? What SEO activities should you be doing that are future- proofed? Should you even bother with SEO at all?

We promise that after the masterclass, you’ll know the answers to all these questions. You will understand the opportunities and hazards of SEO. You will learn that there are only 3 key things you need to do for long-term SEO success and staying on page one of Google.

We will also lift the lid on how to undertake keyword research and the best software to use so you can find out EXACTLY how many people are searching for your product or service. You’ll understand how to analyse your competitors to see if you can realistically get onto page one on Google. We will do live examples of keyword research using the businesses of the attendees so you experience keyword research in action.

online digital marketing course

Access £5m worth of business data at the BIPC


  • You’ll get the full recording of the session to listen to in your own time.
  • Everyone gets their Online Marketing Masterclass PDF workbook, with templates, practical information, step-by-step instructions, bonus content, exercises, your online marketing action plan and space to make notes. Previous attendees regularly tell us they still refer to their workbook years later!
  • All attendees get the webinar slides in Powerpoint format. There are dozens and dozens of links to jargon-free, blogs, videos, articles and recommended software that Alasdair has hunted down for you! Every single link can be opened with one click and we guarantee you’ll absolutely love all these extra resources.
  • You can ask questions at any point during the session. We always have valuable discussions and there’s lots of personal input from Alasdair, your masterclass leader, During the webinar, you can ask questions on the Zoom chat which Alasdair loves to answer during the session.
  • You will get time to create your own digital marketing action plan and will leave the Masterclass with practical steps to improve your digital marketing immediately!

online masterclass student

About Your Masterclass Leader:

  • Your masterclass leader, Alasdair Inglis has taught marketing to thousands of entrepreneurs and his masterclasses have been taught on the world’s top small business programme: The Goldman Sachs, 10,000 small business programme delivered with UCL.
  • Alasdair has worked with hundreds of entrepreneurs from a variety of business sectors helping them dramatically grow their turnover and profitability through with marketing.
  • He regularly mentors for the School for Social Entrepreneurs which hothouses the UK’s most successful social entrepreneurs.

A few hours of live online marketing training usually costs about £200 plus VAT and it won’t come with a step-by-step, detailed workbook or a money-back guarantee!

Often digital marketing workshops are taught by technical experts or big agency gurus who have limited experience when it comes to small businesses.


In depth information on keywords, SEOs, google ads all the way through to long tail keywords for blogging.

Bryony Hope profile photo

The masterclass included in depth information on keywords, SEOs, google ads all the way through to long tail keywords for blogging.

It got me thinking much more about content marketing.

Bryony Hope
Big House Theatre Company

Helped me to be up to date with the most efficient & effective strategies for marketing a business online on a small budget.

This was a great workshop! Relevant for small businesses without lots of money!

Very interactive with demos shown live online. It also helped me to be up to date with the most efficient & effective strategies for marketing a business online on a small budget.

Diana Wright
Diana Wright Nutrition

A truly valuable session to attend for any small business owner!

Dudley Rees profile photo

Grow has taught me the importance of marketing and helped me to value it as a revenue generator and not an admin burden as I had previously seen it! It’s vital to my business that I understand and reprioritise the work I do; especially online through the website and in finding ways to approach new customers. The main benefit from the workshop was learning how to show customers that you can solve their problems rather than just selling them products.

The complementing workbook was ideal, the perfect size to dip into and well thought out in terms of practical tips and advice. Grow nailed it in terms of the location and the group size – a truly valuable session to attend for any small business owner!

Dudley Rees
Chelsea Connected Ltd

The workshop helped me to think more clearly about my online marketing strategy.

Justine Prain profile photo

The small group discussions were really great with a good level of content. The workshop helped me to think more clearly about my online marketing strategy.

Justine Prain
Made By Jason

It broadened my horizons of online marketing knowledge

Yousuf Mahammad profile photo

Excellent course- very informative.

I definitely feel I’ve broadened my horizons of online marketing knowledge.

Yousuf Muhammad
Mytracom Limited


Where: Webinar on Zoom

Time: See Eventbrite below for available dates




1. How does the Zoom webinar work?

After you buy your ticket through Eventbrite you’ll be sent an email with the Zoom link and Zoom password for your webinar.

In your webinar email confirmation, you’ll receive a PDF copy of your workbook. You can print out your workbook a few days before the session so you can make notes during the workshop.)

2. Will it be death by PowerPoint and will I get Zoom fatigue?

Absolutely not we promise! There will be exercises with other entrepreneurs in break-out rooms, group feedback, lots of on-the-spot feedback from the presenter and most of the workshop slides are images. We have detailed step-by-step instructions in the workbook for more complex areas that you can refer to after the workshop. The workbook is designed so you can make notes on every page.

3. Who should attend the Online Marketing Masterclass Part One and Part Two?

It’s ideal for established entrepreneurs and start-ups. All the online marketing strategies covered are relevant whether you sell services or products and if you sell to consumers or other businesses. Alasdair works with both B2C and B2B businesses.

4. When do Part One and Part Two of the Online Marketing Masterclass run?

See available dates on the Eventbrite booking form.

5. Can I get my money back if I don’t like the webinar?

If after attending the webinar, you’re not absolutely delighted, we offer a 100% no quibble 180-day guarantee. We do not offer refunds to people who do not attend as webinars are often sold out.

6. Can I get an invoice?

After you book you will receive a PDF invoice from Eventbrite with the workshop details and payment info. This invoice is all you need and is suitable for your tax and VAT records.

7. Is Grow running any in-person masterclasses?

At the moment Grow is not running any in-person masterclasses.