By We were introduced to Alasdair at our acceleration cohort at the UK Lebanon Tech Hub. We had about a dozen mentors coaching us on different aspects of business. Most of them lectured AT us while Alasdair talked TO us.
The first thing you notice about Alasdair is his down-to-earth, hands-on approach to business training. There are so many moments in Alasdair’s class where you think to yourself “That’s brilliant yet to simple, why didn’t I think of that before?!” – Well, it’s mainly because your mentality was different before the class. Alasdair helps you see your business from angles you didn’t know were visible before. He teaches you HOW to think instead of WHAT to think, which makes a massive difference in the amount of knowledge you walk out of his classes with.
The internet is full of information and there are many marketing experts out there. What separates the wheat from the chaff is whether or not a mentor can show you how to apply all the information he’s given you directly to your business. Alasdair gives real-life examples, rather than throwing theories at you from a textbook that you’re not sure what to do with.
Alasdair asked questions about our companies and encouraged us to ask him questions and get deeply involved in the discussions. That kept ideas moving around the room from the beginning of the class till the very end. People who never usually spoke out in class were actively participating.
Nobody got bored and everyone felt they had learned some valuable techniques and gained deeper insight into their businesses. Instead of running out for a smoke before the mentor even finished turning off the projector – as is usually the case after a class – many people stayed behind to ask even more questions.
His workshops are well-moderated yet with his interactive style of teaching, everybody in the room gets involved. Alasdair diverts from the traditional “passing of information” by making you give examples how these issues affect your own business, then shows how to use the information you’ve being given to actually improve and grow your business.
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