By I have had the pleasure of working together with Alasdair Inglis and GROW on a specialist Masterclass we designed for our MSc Entrepreneurship students in the School of Management at Royal Holloway, the University of London.
Before the Masterclass, students were required to carry out prior research on one of their business ideas and to complete a detailed marketing audit which was examined by Alasdair who provided intelligent, insightful and constructive personalised feedback. The students really appreciated the practical side of the Masterclass and the advice they received on how to take their business ideas forward. This activity also complemented their existing coursework which focuses on developing a business plan in groups.
Due to the success of the Masterclass, we have brought him back a second time. Alasdair has also been a visiting speaker for our Management undergraduate students. During his talks he has shared with our students his experiences as a serial entrepreneur and in working as a consultant specialising in start-up and small business activities.
The students and I have thoroughly enjoyed his enthusiastic and honest talks about the ups and downs of being an entrepreneur. Overall, his activities with our students have added much value to their academic experience.
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