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Targetting through facebook

Only a few people will convert the first time they visit your website. Most prospects won’t convert on their first visits because they haven’t decided to buy from you. Consumers experience fear, uncertainty, and doubt when they come across ... [Read more]

Traffic

Image credit: Wikimedia Commons It’s easier than ever to build a business and reach out to the world, but every fresh startup must find a way to handle growing in the shadows of the giant companies that dominate search rankings. Generic keywords ... [Read more]

Green leaf - growth hacking

Everyone seems to have varying definitions of growth hacking. Wikipedia defines it as “a process of rapid experimentation across marketing channels, product development, sales segments, and other areas of the business to identify the most ... [Read more]

Smartphone apps

Source: Pixabay Social media advertising is a very important part of marketing for modern day businesses. If you are not harnessing the power of social media through sending targeted ads, you should start. Millions and millions of people from all ... [Read more]

Facebook messenger on mobile phone

credit: unsplash Cross-platform integrations and technological innovations have massively expanded the options available to eCommerce marketers. If you’re not considering every tool out there in your quest to convert efficiently, you’re going to ... [Read more]

There are hundreds of SEO tips you could implement today to improve your search marketing efforts. Some work instantly, whilst others take a while to get going. If you searched for “SEO Tips” in Google, you'd see plenty of sites promising 100 or 200 ... [Read more]

Crowdfunding for Marketing Purposes

What is Crowdfunding? Crowdfunding is a great way to raise money, for a variety of reasons. But as crowdfunding has grown, it has evolved into much more. Some of the biggest names in the world (and biggest companies) use crowdfunding. We are ... [Read more]

Digital Marketing Channels

An effective digital marketing strategy can double or triple business revenue. As more people come online, your business’ reach also increases. Whilst more visitors roaming the web equals more prospective customers, this also means more tools, ... [Read more]

The internet has forever changed the marketing landscape. Consumers have been given more choices and greater control. This results in marketers constantly refining their digital marketing plan. Search engines are often people’s first step to ... [Read more]

PPC Advertising - Person using tablet

What is PPC marketing? How can I use Google Adwords and Bing to grow my business? If you’ve ever felt uneasy or confused about paid advertising and how it can grow your businesses then you’ve come to the right place. In this article, we’ll ... [Read more]

shopping cart abandonment

Could your Checkout Page be Costing you Customers? 20 Tips to Reduce Shopping Cart Abandonment Nearly 7 out of 10 online shoppers abandon their cart without completing a purchase. Shopping cart abandonment is the practice of logging into a site, ... [Read more]

seo copywriting

What is SEO Copywriting? SEO copywiting is very different from copywriting. Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, calling for more information, confirming an email opt-in, or ... [Read more]

facebook ad boost your sales

You’ve probably heard the news in recent months. The word is out. You’ll have to pay for Facebook ads to get your business in front of your customers’ eyes. Contrary to somewhat popular belief you can still get organic reach on Facebook, but ... [Read more]

marketing plan template

A marketing plan is the “how” of achieving your marketing strategy. Without a well-thought-out plan you can’t achieve the goals you developed as part of your marketing strategy. And by the way, if you don’t have a marketing strategy yet, we ... [Read more]

Social Media Strategy

How To Build A Social Media Strategy Template For Your Business Before you start using social media in your business, it’s a good idea to have a plan. A social media strategy is vital for brand awareness and will improve communication between ... [Read more]

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