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Google Adwords Masterclass

Learn how to make Google Adwords work for your business with a proven step by step system.

If you’re frustrated with the performance of your Adwords campaigns or are feeling overwhelmed about setting up Adwords yourself, then this workshop is for you!

You will learn a proven approach used by serial entrepreneur Greg Gillespie who has built multiple businesses using Google Adwords. Greg also runs Adwords campaigns for a variety of different businesses.

About Your Masterclass Leader:

Helen Sanders
As a serial entrepreneur Greg has run numerous businesses, including a dance academy, which he sold in 2017 and a legal services business. He built both of these businesses using Google Adwords.

As a business owner, rather than a techie, Greg’s practical experience means he understands what it’s really like to run a business. He approaches teaching Google Ads as an entrepreneur and is passionate about making a complex subject easily understandable.

No previous experience is necessary as you’ll learn Greg’s step-by-step process to set up, launch and manage an Adwords campaign like a pro.

If you’ve already got experience using Adwords? Even better. This is your chance to take your knowledge to the next level and work alongside a leading Adwords expert.

Digital Marketing Courses

The Google Adwords Masterclass is delivered at The British Library Business & IP Centre which provides some of the best resources and training for small businesses in the UK.

Are you facing some of these Google Adwords challenges?

  1. Google Adwords is NOT suitable for all businesses and many entrepreneurs are unsure whether Google Ads will work for them. Quickly working out if there are enough customers looking for what YOU sell on Google is crucial and there are some surprisingly easy hacks to find this out.
  2. If you’re like many entrepreneurs, you may have hit a plateau with your Google Ads and are frustrated because you know you could do much better but are not sure how or what needs to be fixed.
  3. If you don’t understand how to do a basic analysis of your key competitor’s Adwords campaigns you’ll almost certainly end up trying to reinvent the wheel. You must learn how to do a basic analysis of your competitors Google Ad campaigns so you don’t miss out on opportunities to improve on what they’ve done AND learn from their mistakes.
  4. The Google Ads interface is confusing, designed by geeks and it’s all too easy to make mistakes that will destroy your campaign results without realizing it! Google will help you to set up your Adwords campaigns, but we after hearing feedback from entrepreneurs we don’t recommend it. The unfortunate truth is that Google Ads rewards those who know what they are doing and punishes those that don’t.
  5. If like most entrepreneurs you lack the technical knowledge and skills to make Google Adwords work, a little knowledge goes a long way. Without some basic training and external guidance it’s very challenging to set up Google Adwords correctly so that you generate new enquiries and leads and improve your campaigns each month. The number of choices and decisions to make when setting up Google Ads correctly can be overwhelming. A poorly set up campaign set up will never give you the results you want.
  6. Why did nobody warn me about Google Analytics! Without correctly setting up Google Analytics to track and measure your Ads, it’s impossible to run Google Adwords effectively. Every business is different and your Google Analytics must be set specifically for your website and your business.
  7. It can be a challenge to know how well your Google Adwords campaigns are doing, especially if you only run Ads for your own business! Making decisions that aren’t based on best practice can lead to poorly performing campaigns, missed opportunities and even account suspension. It’s crucial to know how to correctly interpret what you see in your campaign results and make decisions based on the data you see.
  8. If you decide to outsource your Ads to a freelancer or an agency it’s very helpful to have a basic understanding of Google Adwords. This means you can easily measure their work and how well they are doing.


Book Your Place:

Where: The British Library Business and IP Centre, near King’s Cross
Cost: £98 (plus EventBrite booking fee)
Click the dropdown menu to see all the upcoming dates
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  • Enter code 48 to claim your £50 discount

What will you learn during this Google Adwords masterclass?

Greg Gillespie’s step-by-step system to getting more customers using Google Adwords.

1. The Seven Secrets Of Keyword Research – Knowing where to look is key

Find the ideal keyword phrases for your Google Adwords campaigns so you can reach your ideal customers with your Ads. You’ll learn how to find the best keywords for your business using a couple easy hacks that Greg has developed.

2. Set Up Superstar – Start as you mean to go on

Set up a perfect Google Adwords campaign by learning the five critical best practices so Google loves you 😉
Whether you’re a beginner or have some experience, getting your campaigns set up correctly is crucial. You’ll be shown examples of poorly set up campaigns and correctly set up campaigns to help with your learning.

3. Write Google Ads That Convert – The secret ingredient to a successful campaign

Using real life examples, you’ll learn how to write Google Ads that people will click on. Greg will share his copywriting secrets to make your Ads stand out from the crowd.

Greg will show you examples of poorly written Ads versus well-written Ads and difference in results that a well written Ad makes!

4. Campaign management mastery – Understand the 10 key metrics to measure your success

You can’t manage what you can’t measure. Greg will share the 10 key metrics you must track every week to see how you’re doing and what you should be aiming for. He’ll share case studies of real campaign results to bring the subject to life.

5. Knowledge Is Power – Learn your competitors deepest secrets!

Don’t reinvent the wheel when doing Ads. Learn how to spy on your competitors Ad campaigns to see what they doing well and what you can improve on. Greg will share his top 3 methods to easily spy on your competitors Ad campaigns. 

6. Advanced Hacks – Leave the competition behind

Greg will share his playbook of advanced Google Ad strategies that have enabled him to build his own businesses and get new enquiries and customers for his clients every month.

These advanced hacks will help you to outperform your competition.

7. Make your website convert better – Learn the golden rules of website conversion

As you spend money on Google Ads and get results you’ll find that you need to make improvements to your website so more of the clicks you pay for convert into enquiries and paying customers!

Greg will share his top ten website conversion rules that have huge differences to the businesses clients he has worked with. These rules are relatively easy to implement.

About Your Masterclass Leader:

Helen Sanders
As a serial entrepreneur Greg has run numerous businesses, including a dance academy, which he sold in 2017 and a legal services business. He built both of these businesses using Google Adwords.

As a business owner, rather than a techie, Greg’s practical experience means he understands what it’s really like to run a business. He approaches teaching Google Ads as an entrepreneur and is passionate about making a complex subject easily understandable.

I continue to get excellent results and returns each month

Testionial - elena Pintus

I first got in touch with Greg because I was looking to try and increase my sales and visibility on Google. I was already ranking for particular keywords from my SEO efforts but my competitors were also using Google Adwords and as I didn’t want to lose customers to them I thought I should be doing the same.

I spoke to various different Adwords providers and agencies but my business mentor at the time recommended Greg. He had used various agencies and freelances in the past but he said that none of them had proved to be as good as Greg. I decided to go with his recommendation and I’m glad that I did.

I continue to get excellent results and returns each month and at a price which in comparison to the other agencies and Adwords specialists, is incredibly reasonable. I’m also not locked into a contract and can leave at any time but due to the new leads I get each month I’ve been working with Greg since mid-2017 and continue to do so for the foreseeable future.

Elena Pintus
Sew it with Love

I would recommend Greg to anyone looking to run a Google Adwords campaign

We were looking to increase traffic to our website and in turn increase our customer base and revenue. Without the skills to do this myself I wanted to hire someone to run the campaign for me and know that they were generating new leads each month.

Greg was recommended to me by someone who had worked with a number of agencies and freelancers in the past and had a lot of bad experiences. He said that Greg at GPGillespie was the best agency he had worked with and, for the quality of work and new leads generated each month, it was also at the best price.

The monthly cost is slightly more than I would have usually spent, mainly because of the overall yearly spend vs. the return from google ad words. However, the quality of work is very good.

Greg proved that they can delivery results from the intial campaign we ran and therefore we actually went back to them to run another.

I would recommend Greg and GPGillespie to anyone looking to run a Google Adwords campaign and get new leads each month

Bianca Dainty
Easy Safety Cert

Greg trained me on how to use Google Adwords and I wish I had done it earlier!

Greg trained me on how to use Google Adwords and I wish I had done it earlier! He made the difficult stuff, I had previously struggled with, really easy to understand. His step by step process was very easy to follow and made me realise that I could get the results I wanted for my business, without spending a fortune on marketing agencies.

John Foxx


  • Bound Workbook – Every attendee gets a 27 page wire bound workbook which will contain all the course content along with space to make notes and use during the class.
  • Free 30 Minute Consultation – All attendees will be able to arrange a free 30 minute Skype consultation with Greg in order to get feedback on their Google Adwords campaigns after the workshop.
  • Please ask questions at any point during the masterclass! There are always valuable discussions and there will be lots of personal input from Greg Gillespie, on how to make your Google Adwords campaigns a success.


  • Who should attend?
    Entrepreneurs and team member already doing Adwords who want to get better results, and anyone considering doing Adwords for the first time.
  • What experience must I have to join the Google Ads masterclass?

    This workshop is suitable for Google Adwords novices and those with basic experience of running Google Ads. You’ll learn the RIGHT WAY to set up new Google Ads campaigns for long term success and advanced hacks and tricks you can apply if you’re already doing Adwords.

  • What is the format of the workshop – will it be death by Powerpoint?We promise no death by Powerpoint! The workshop includes plenty of group discussions and exercises in pairs so you’ll get to meet other entrepreneurs and work together to learn Google Adwords. You can ask Greg questions at any point during the workshop.There are loads of Google Ads courses where you can study online, but it’s rare to learn Adwords in London with other passionate entrepreneurs…. at a reasonable cost!

    There is space to make notes in your 27-page workbook and you can refer to everything covered at a later date. You will be sent all the slides after the workshops as a pdf.

  • Can I get an invoice?

    Immediately after you book, you’ll be emailed an invoice from Eventbrite, our booking system with the masterclass details and payment info. This invoice is all you require for your records. Please note that the invoice email occasionally gets caught in spam.

  • Do I need to bring my ticket?

    You do not need to bring printed tickets or show us your ticket on your phone. Your details will be on our sign-in sheet at The British Library Business and IP Centre reception (one less thing to worry about!).

  • What is your refund policy?
    If you attend the Google Ads masterclass and you’re not absolutely delighted with it, we offer a 100% no quibble guarantee for 180 days. We do not offer refunds to people who do not attend as the masterclass usually sells out.
  • Where is the workshop?

    The British Library Business and IP Centre is 5-minute walk from Kings Cross railway and underground station. The Piccadilly, Victoria, Northern and Circle lines all run there.