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The deadline for filing your self-assessment tax return is fast approaching, and it’s a busy time of the year for both self-employed people and their accountants. Whether or not you should hire an accountant to help you prepare your tax return will ... [Read more]

It’s critical when you are building client relationships that you keep in touch on a regular basis, especially when face-to-face meetings are restricted. Sometimes knowing what you are up to, or a nice touch on your behalf letting them know you are ... [Read more]

A business will go through all kinds of stages during its lifespan, and the hope is that it reaches a point where expansion isn’t just an idea to float around, rather it becomes necessary due to its continued success. But knowing when to expand is a ... [Read more]

When it comes to online marketing techniques, people often mention email marketing as being one of the most powerful. What they don’t mention, however, is that it can have a rather steep learning curve. It’s not that it’s overly complicated, it’s ... [Read more]

The decision to start your own business is not an easy one to make, and there can be a range of factors both for and against your final decision. However, the best way to make any decision is to have all the information you need beforehand. Some ... [Read more]

Many businesses use Mailchimp to help them with emails and automation. However, Mailchimp isn’t the only automated marketing software that you can use for your business. If you’re not sure what software to get, then look over these five alternatives ... [Read more]

Explainer videos are animations that explain your product or service to potential customers. They’re effective for converting web visitors into buyers. According to Internet Retailer, 85% of visitors are more likely to buy if they first saw an ... [Read more]

marketing success lego man

1. You have to find, test and train the right people to implement your marketing strategy. I recently chatted with a fast-growing eCommerce company. They told me that 3 marketing agencies had been unsuccessful in running Facebook campaigns for ... [Read more]

video marketing

Do you have doubts about video marketing? This article will clear those doubts. According to a report by HubSpot, these are the top six platforms on which web users watch videos: YouTube Facebook Netflix Instagram Amazon Video ... [Read more]

There are many things to consider when it comes to putting together a marketing strategy for a startup. Think about it: like the rest of your business, you need to piece everything together from scratch. The process can be overwhelming and ... [Read more]

Targetting through facebook

Only a few people will convert the first time they visit your website. Most prospects won’t convert on their first visits because they haven’t decided to buy from you. Consumers experience fear, uncertainty, and doubt when they come across ... [Read more]

Traffic

Image credit: Wikimedia Commons It’s easier than ever to build a business and reach out to the world, but every fresh startup must find a way to handle growing in the shadows of the giant companies that dominate search rankings. Generic keywords ... [Read more]