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1. You have to find, test and train the right people to implement your marketing strategy. I recently chatted with a fast-growing eCommerce company. They told me that 3 marketing agencies had been unsuccessful in running Facebook campaigns for ... [Read more]

video marketing

Do you have doubts about video marketing? This article will clear those doubts. According to a report by HubSpot, these are the top six platforms on which web users watch videos: YouTube Facebook Netflix Instagram Amazon Video ... [Read more]

There are many things to consider when it comes to putting together a marketing strategy for a startup. Think about it: like the rest of your business, you need to piece everything together from scratch. The process can be overwhelming and ... [Read more]

Targetting through facebook

Only a few people will convert the first time they visit your website. Most prospects won’t convert on their first visits because they haven’t decided to buy from you. Consumers experience fear, uncertainty, and doubt when they come across ... [Read more]


Image credit: Wikimedia Commons It’s easier than ever to build a business and reach out to the world, but every fresh startup must find a way to handle growing in the shadows of the giant companies that dominate search rankings. Generic keywords ... [Read more]

business reports

There are a lot of people who start a small business without comprehending that some of the background work is similar to that of a large business, particularly reporting. While small businesses usually lack shareholders and a board of directors, ... [Read more]

Green leaf - growth hacking

Everyone seems to have varying definitions of growth hacking. Wikipedia defines it as “a process of rapid experimentation across marketing channels, product development, sales segments, and other areas of the business to identify the most ... [Read more]

Smartphone apps

Source: Pixabay Social media advertising is a very important part of marketing for modern day businesses. If you are not harnessing the power of social media through sending targeted ads, you should start. Millions and millions of people from all ... [Read more]

Facebook messenger on mobile phone

credit: unsplash Cross-platform integrations and technological innovations have massively expanded the options available to eCommerce marketers. If you’re not considering every tool out there in your quest to convert efficiently, you’re going to ... [Read more]

Jumping for joy

If you are reading this article, let me first congratulate you on taking the first step toward running a Search Engine Optimization (SEO) campaign. If you don’t know where to start, or you are stuck and don’t know what to do next - don’t ... [Read more]

Testimonial Template

Testimonials have been a cornerstone of marketing since… before it was even called marketing! Having an individual or organisation evangelising about your product or service can be the very thing some customers need in order to convert. Think about ... [Read more]

SMEs are the backbone of most developed economies. They are often responsible for producing new technologies, services and products to the global market, and many have the potential to become much larger companies. Whilst they may have a reputation ... [Read more]