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seo and content marketing

SEO and Content Marketing: How To Take Advantage of Both Gone are the days when you could succeed in SEO by simply tweaking your website design, keyword stuffed titles and other lame techniques that Google now frowns upon. The horrible thing is ... [Read more]

seo copywriting

What is SEO Copywriting? SEO copywiting is very different from copywriting. Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, calling for more information, confirming an email opt-in, or ... [Read more]

buyer-personas

Better quality leads and customers. We decode the secret clues to building Buyer Personas. 61% of global internet users research products online and are 57% of the way through the purchase decision before engaging a sales representative ... [Read more]

copywriting tips

Powerful Copywriting Tips To Transform Your Sales Copy Copywriting can be one of the most effective ways of generating leads and sales for your business. It can also be one of the most difficult marketing methods to master. When it comes to ... [Read more]

megaphone - call to action

Effective Call to Action Examples That Convert Got an awesome product your audience is going to love? Check Attracting enough traffic for good lead potentials? Yup Making more money than you ever thought you would… not yet. So what’s wrong? ... [Read more]

facebook ad boost your sales

You’ve probably heard the news in recent months. The word is out. You’ll have to pay for Facebook ads to get your business in front of your customers’ eyes. Contrary to somewhat popular belief you can still get organic reach on Facebook, but ... [Read more]

Pricing Strategies

Powerful Pricing Strategies Despite being one of the cornerstones of any successful marketing strategy, pricing often gets overlooked when small businesses are getting set up. Even when thought and research are put into pricing strategies, many ... [Read more]

Email Marketing Tips to make money

Effective Email Marketing Tips For Small Businesses There was a time, in the late 2000's, when many internet marketers turned their backs on email marketing. They believed that email marketing was old fashioned, and many predicted that social ... [Read more]

marketing plan template

A marketing plan is the “how” of achieving your marketing strategy. Without a well-thought-out plan you can’t achieve the goals you developed as part of your marketing strategy. And by the way, if you don’t have a marketing strategy yet, we ... [Read more]

featured marketing automation

Marketing automation is a software solution which allows you to create highly personalised content that helps nurture leads and generate sales for the long term. With marketing automation you can automate repetitive marketing tasks and processes ... [Read more]

Marketing Mix

The marketing mix is an essential tool in building and implementing an effective marketing strategy. It should be used to show prospects why your product or service is different and better than your competitors. In this article you’ll learn what a ... [Read more]

Marketing Strategy Template

You can only start to market your business and products effectively when you have a marketing strategy in place to do so. This might seem a daunting task. However, when you have a marketing strategy template to guide your progress, your small ... [Read more]

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