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It’s pretty hard to imagine a more insulting put down for a journalist than being called a “hack”. Hacks fill the pages of any newspaper with salacious, trashy stories written in an unimaginative, derivative way. However, as unappealing as that ... [Read more]

Whether you’re a micro-business, an established brand or just someone with the beginnings of a great idea, it pays to keep an eye on what your competitors are doing. Through competitor analysis, you can future-proof your business and anticipate ... [Read more]

A recent study on internet trends published by KPCB estimated that by 2015, 8 zettabytes of content will be created and shared every day on the internet. To put that in perspective, 1 zettabyte = 8 trillion gigabytes. To put that another way, if you ... [Read more]