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8 Massive Benefits of Using YouTube For Business

As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank.

Using YouTube for your business can be a cost-effective way to grow it, if used regularly as part of your marketing strategy.

Online retailer ModCloth drove 4000 subscribers and 1 million YouTube views, resulting in more sales, for just a ninth of the cost of their average search campaigns.

Not sure if YouTube can help grow your business? Here are 8 benefits that YouTube can provide to your business.

1. Tap Into The Horde of YouTube’s Traffic

Youtube - YouTube as part of marketing strategy

Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.

  • YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
  • 1 billion people visit YouTube each month globally
  • 100 hours of video are uploaded every 60 seconds to YouTube
  • According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

Video-streaming platforms like YouTube have become so big you’re guaranteed to find a group of people who will become your raving fans and customers, as long as you educate, entertain and provide solutions to their problems.

Want to get the more views for your channel? We recommend this fantastic course from Udemy. Set up a channel, increase views and much more: YouTube Masterclass – Your Complete Guide to YouTube

2. Marketing On YouTube Will Help You Get Found On Google

YouTube - helps you get found on Google

Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.

You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages.

You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube. Doing this will build backlinks to your site, meaning you get found on Google more often by people searching.

By utilising YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website. The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.

Fun fact: Over 60% of searchers click on the first 3 results on Google, and over 90% of all Google searchers click on the first 10 organic results.

4 Top Tips For Using YouTube To Increase The Authority of Your Website

1. Get other website owners to embed your videos on their websites

Every time someone embeds your video in their website, it counts as a vote in favour of your video. The more people who embed your video, the higher it will rank in the search results, as Google gives more authority to websites that have great content, which is updated regularly.

2. Associate your domain name with your YouTube channel
Associating your website with your channel will tell YouTube that you are the official representation of your brand on YouTube. This results in more relevant video results pointing to your business when someone searches for your brand or terms relating to the services you offer.

3. Get your videos shared on social media platforms
Social media metrics are a factor taken into consideration by Google when ranking pages. If you can create high-quality videos that entice others to share, you’re signalling to Google that you are producing content that is valuable to your target audience.

4. Give your audience more options to consume
Providing your audience with a variety of ways to consume information – including text, video illustrations and audio cues – will increase the overall engagement your videos receive, as you are catering to different learning styles.

Fun Fact:

  • 65% of people are visual learners
  • 30% of people are aural learners
  • 5% of people are kinesthetic leaners

Become a YouTube genius

3. Your Content Never Dies

Using YouTube for business can help you to re-purpose content you’ve already created without the need to spend a lot of time or to invest in expensive equipment.

Re-purposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content.

For example, this blog post, can easily be re-purposed into many formats including:

  • Podcasts
  • Infographics
  • Presentations
  • Video series

This approach enables you to create at least 4 pieces of content from just 1 idea, resulting in an engaged audience who can easily digest the information you provide for them.

Want to get the most out of Youtube for your business? We recommend this fantastic course from Udemy. Set up a channel, increase views and much more: YouTube Masterclass – Your Complete Guide to YouTube

4. Grow Your Audience Worldwide

globe - youtube marketing strategy

This is one of the biggest benefits of using YouTube for business.

Consistently creating video content opens the door to new visitors who would never come across your business any other way. Through YouTube, you can reach a worldwide audience even if you only speak one language.

If you’re a native English speaker, you’re at an advantage, as it’s difficult to capture the huge English-speaking markets (30% of all YouTube views) if you can’t write or produce excellent content.

In addition to this, if you include closed-captions on your videos, you can also reach new audiences as you are catering to people with different needs.

Research now shows that videos with closed-captions receive 4% more views and subscribers than those without.

Fun Fact: 80% of people who prefer to watch video with closed-captions enabled don’t have hearing impairments.

It’s also crucial to include several call-to-actions inside your videos, with annotations that link to:

  • Other videos
  • Content on your website
  • Email auto-responder series
  • Products and services on offer

5. Build Your Email List in YouTube

leadplayer- youtube marketing

Another benefit of using YouTube for business is the ability to build your email list as you continue to provide valuable, engaging content.

Use software that allows you to embed your sign-up form directly into YouTube videos. A video can be stopped temporarily for a viewer to enter their email address and subscribe to your list, before they continue.

Using this approach makes it easier than ever to build your email list, whilst providing engaging video content your audience will love.

6. Your Audience Will Promote You and Buy from You

Videos with a personal touch help to increase conversions. People buy from those they trust, and that trust is built by you relating to them on an emotional level.

Research now shows that, for professional services and general companies, if you are driving traffic to a landing page with a video of a person in the company speaking about the product or service, it can dramatically increase your list of leads and sales.

Want to get the most out of Youtube for your business? We recommend this fantastic course from Udemy. Set up a channel, increase views and much more: YouTube Masterclass – Your Complete Guide to YouTube

7. Target Your Audience with AdWords for Video

james bond - YouTube marketing
Eon Productions

With Google AdWords for Video, you can get laser-focused access to your audience by advertising on videos your audience are more likely to watch and search for.

The biggest advantage of AdWords for Video is that you’ll only pay for engaged views.

An engaged view occurs when a viewer watches your ad for at least 30 seconds. In other words, if your video ad is skipped, you won’t pay anything.

Take a look at how Rokenbok generated 50% of their customers from YouTube due to their video advertising campaign.

The biggest benefit of AdWords for Video is the potential to grow your audience through ‘earned views’.

These views are free and are earned when someone who chooses to watch your video ad, then goes on to watch one or more videos on your YouTube channel within a 7-day period.

If someone watches 2-4 videos on your YouTube channel, they are far more likely to subscribe to your YouTube channel.

8. Make Money with AdSense for Video

Creating regular video content gives you the opportunity to earn some money directly from your videos, through Google’s AdSense for Video programme.

Fun Facts:

  • Over 1 million content creators from 30 countries around the globe are earning money simply through YouTube videos
  • Thousands of channels are making six figures a year

You can use Google AdWords and AdSense for Video together to make some money back from your video campaigns too.

It works like this:

1) Viewer sees your video ad in another video and clicks on it.

2) You pay for that click as part of your campaign budget.

3) Viewer proceeds to watch your video, viewing the ads from other content creators that are enabled to display on your videos. (can be disabled)

4) Viewer clicks or watches those ads and you are paid 68% of the ad revenue.

This means that you can run AdWords campaigns for your videos, whilst making money by allowing others to advertise on your videos.

As you can see YouTube is a viable platform for growing your audience and business in a number of ways.

If you invest the required time to learn the main components of the platform, YouTube will show itself to be a worthwhile addition to grow


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    carries tons of valuable information, thanks for
    providing these kinds of data.

  2. It’s amazing the numbers that YouTube has every month and especially in a daily basis of uploading videos. I must say that there are more pros than cons when utilizing this type of marketing method. Now that Google started implementing YouTube videos into their Google search, it would make much more sense to get into YouTube and start scoring a high ranking place by applying an aggressive marketing approach. Good article to read, here’s other good articles to read.

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    It waas helpful. Keep on posting!

  4. Helpful article but… if this source needed to be cited I have no idea who wrote it or when. Make sure the person who wrote this article gets credit.

  5. Youtube is the biggest source for promoting videos, approximately 30 million visitors visit youtube every day. thank you for letting know other massive benefits.

  6. V R hediggondamath says

    Nice article giving valuable information

    • Sanmisola Oyelami says

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      Am glad to have come across this article, it so packed with a lot of knowledge.

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  9. Thanks for sharing important information. It helped me and will help others a lot. Nice.. …

  10. The article was very knowledgable and these benefits can help in gaining more audience on your video as well as on your website.


    Very simple, straight to the point and insightful article. Please keep it up!

  12. best marketing strategy

  13. YouTube Marketing is forever beneficial for all types of business promotion & advertising. Many marketers use YouTube social media platform for promoting & advertising their business brands, products & services.
    This is a helpful article to know about the benefits of YouTube Marketing for business.

  14. Thanks for every other great post. The place else may anyone get that type of
    info in such an ideal manner of writing? I’ve a presentation subsequent week, and I’m at the look for such information.

  15. Google has always helped its products to rank well in its search results. YouTube videos are ranked well in compare to other video engines. AMP was a failure as it didn’t help quicken the websites. But Web stories are good visual story way of telling. It can be a competitor to YouTube.

  16. YouTube is a very popular social media platform. People who don’t listen to music on YouTube can be very shaky. It is easy to advertise here. It is very easy to do business by uploading videos. My idea is that the issues discussed here will benefit everyone.

  17. After Google ,Youtube is next popular search engine ,Its a great platform for brand promotions and for new budding content creators. Thank you For this helpful article

  18. Youtube is a Great platform for engaging your potential customer with video content. If your Potential Audience likes your content and get connected then definitely you will be able to grow your reach on youtube platform.

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