There are a lot of people who start a small business without comprehending that some of the background work is similar to that of a large business, particularly reporting. While small businesses usually lack shareholders and a board of directors, ... [Read more]
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Everyone seems to have varying definitions of growth hacking. Wikipedia defines it as “a process of rapid experimentation across marketing channels, product development, sales segments, and other areas of the business to identify the most ... [Read more]
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Source: Pixabay Social media advertising is a very important part of marketing for modern day businesses. If you are not harnessing the power of social media through sending targeted ads, you should start. Millions and millions of people from all ... [Read more]
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credit: unsplash Cross-platform integrations and technological innovations have massively expanded the options available to eCommerce marketers. If you’re not considering every tool out there in your quest to convert efficiently, you’re going to ... [Read more]
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If you are reading this article, let me first congratulate you on taking the first step toward running a Search Engine Optimization (SEO) campaign. If you don’t know where to start, or you are stuck and don’t know what to do next - don’t ... [Read more]
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Testimonials have been a cornerstone of marketing since… before it was even called marketing! Having an individual or organisation evangelising about your product or service can be the very thing some customers need in order to convert. Think about ... [Read more]
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SMEs are the backbone of most developed economies. They are often responsible for producing new technologies, services and products to the global market, and many have the potential to become much larger companies. Whilst they may have a reputation ... [Read more]
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They say that a staggering 96% of all businesses fail within their first 10 years, and this highlights the incredible range of challenges that can undermine SMEs when they first enter their chosen marketplace. While businesses can struggle ... [Read more]
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These days, it’s rare to meet a small business owner who hasn’t had a terrible experience when seeking business advice. Some business owners see internet marketing consultants and agencies as con artists and scammers. Brian Signorelli wrote on ... [Read more]
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Many B2B companies are doing their marketing wrong. That is because creating a marketing strategy for a B2B (business to business) is way more complex than B2C (business to consumer). B2B sales require deliberation from prospects, and more ... [Read more]
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When it comes to SME marketing, I’ve seen the good, the bad and the ugly! Through The Goldman Sachs 10,000 Small Business programme, The British Library and IDEA London (a Cisco Accelerator) I’ve taught and worked with hundreds of scale up ... [Read more]
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Looking for an awesome eCommerce strategy to boost your online sales? Get the low down on eCommerce marketing from our eCommerce Consultant, Alasdair. We reveal our top tips to in this short video to skyrocket your eCommerce ... [Read more]
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