You’ve probably heard the news in recent months. The word is out. You’ll have to pay for Facebook ads to get your business in front of your customers’ eyes. Contrary to somewhat popular belief you can still get organic reach on Facebook, but ... [Read more]
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Powerful Pricing Strategies Despite being one of the cornerstones of any successful marketing strategy, pricing often gets overlooked when small businesses are getting set up. Even when thought and research are put into pricing strategies, many ... [Read more]
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Effective Email Marketing Tips For Small Businesses There was a time, in the late 2000's, when many internet marketers turned their backs on email marketing. They believed that email marketing was old fashioned, and many predicted that social ... [Read more]
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A marketing plan is the “how” of achieving your marketing strategy. Without a well-thought-out plan you can’t achieve the goals you developed as part of your marketing strategy. And by the way, if you don’t have a marketing strategy yet, we ... [Read more]
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Marketing automation is a software solution which allows you to create highly personalised content that helps nurture leads and generate sales for the long term. With marketing automation you can automate repetitive marketing tasks and processes ... [Read more]
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The marketing mix is an essential tool in building and implementing an effective marketing strategy. It should be used to show prospects why your product or service is different and better than your competitors. In this article you’ll learn what a ... [Read more]
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You can only start to market your business and products effectively when you have a marketing strategy in place to do so. This might seem a daunting task. However, when you have a marketing strategy template to guide your progress, your small ... [Read more]
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How To Build A Social Media Strategy Template For Your Business Before you start using social media in your business, it’s a good idea to have a plan. A social media strategy is vital for brand awareness and will improve communication between ... [Read more]
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Creating A Powerful Marketing Funnel Understanding how to maximise your marketing funnel and developing strategies around user experience is at the heart of an effective inbound marketing strategy. An online marketing funnel is used to ... [Read more]
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Blow Your Mind Conversion Rates! A/B test and Get the best results ever. If your conversions happen on the web, then you have the extraordinary opportunity to test your assumptions, designs, and features, and figure out what works. A/B testing can ... [Read more]
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How to Improve your Online Conversion Rates – Apply these 15 Strategies Are you getting the most from your online marketing? You find it easy to bring the right people to your website, but your conversion rates tell a different story? You're ... [Read more]
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Are you struggling to find the best keywords for your business? How are you supposed to know which keywords are the best ones to target, when there is so much conflicting information online. As you probably already know, targeting the wrong ... [Read more]
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