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content marketing blunders

Content marketing is one of the most important elements of your marketing process. It’s about creating, promoting and distributing content consistently, with the goal of encouraging your target audience to take action. Despite its importance, many ... [Read more]

Why Taking Inspiration From Your Competitors Will Do Wonders For Your Marketing T.S. Eliot once said that “good writers borrow, great writers steal”. Marketing is no different. Great marketing isn’t about reinventing the wheel - it’s often about ... [Read more]

One of the most valuable aspects of running a blog is opening up a dialogue with your readers through the comment section. Not only does it enrich any blog with extra insight from your peers, but it also gives you a chance to demonstrate your ... [Read more]

royalty-free images

How To Find Open Source Images For Your Blog It’s no surprise that blog posts with images do better on average than those without. According to the Social Science Research Network - 65% of all humans are visual learners, and respond better to visual ... [Read more]

Adwords Tips - make customers click

14 Little-Known Adwords Tips To Increase Clicks and Sales For many businesses, a cost-effective way to get an immediate boost in website traffic is Google AdWords - also known as Pay-Per-Click (PPC). You’ve probably noticed the ads in Google – the ... [Read more]

youtube marketing strategy

As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank. Using YouTube for your business can be a cost-effective way to grow it, if used ... [Read more]

Keywords are words or phrases which people use to search for products, services or information online. By understanding what phrases are popular and searched for often, you can optimise your site to target those exact ... [Read more]

As part of our complete beginner’s guide to SEO here, we’ve set out to give small business owners actionable, practical guides on how you can start improving your SEO right now. If you haven’t already, please read our guide to keyword research, ... [Read more]

YouTube - helps you get found on Google

Knowing which keyword phrases your customers are using to find your website gives you a much better understanding of what products and services your customers want, and shows you where you should be concentrating your SEO efforts in order to attract ... [Read more]

Squeeze Call Answering Service

An Interview with Andy McKenna, Owner of Best Reception In our previous blog about call answering services, we interviewed Andy McKenna, who gave us 17 key things that small business owners should look for when trying to choose a telephone ... [Read more]

Companies like Outbrain have done a huge amount of research into what headlines can increase CTR (click through rates) the most. This means that marketers, as well as small business owners, now have an invaluable insight into how people behave ... [Read more]

Free Gifts - Adwords Tips

The first rule of economics is that by restricting supply, you can boost demand. This key idea can be applied not just to your products and services but also to your offers, in order to make them even more attractive to potential customers. Here ... [Read more]

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