By Evergreen Small Business SEO Strategies You Can Always Count On
There are literally 1000s of articles on the internet freely available right now to anyone, that could teach you everything you ever needed to know about search engine optimisation.
However, to use these articles to understand the basics of SEO, you’d need to decipher 100s of bizarre acronyms and head-spinning pieces of jargon before you had any clue what was going on.
As well as this, SEO is constantly changing.
It can be hard to keep up to date with all the recent developments. To top it all off, a lot of information is out of date, inaccurate, or just plain wrong.
It’s no wonder that most small business owners feel totally overwhelmed and intimidated when they try and get their heads around modern SEO.
After all, as a business owner, your job is to run a business, not spend hours trying to make sense of the SEO blogosphere! This guide will help you gain a basic understanding of SEO, as well as show you what you can do right now to attract more customers online.
What is SEO & Why Should I Care?
SEO stands for Search Engine Optimisation, which (surprise, surprise) is the practise of making sure that your website performs well on search engines and gets found by people who are searching for your product or service online.
SEO nerds refer to the results page of Google as the “SERP” which stands for Search Engine Results Page. In the image below you can see the SERP rankings and positions of the top results on page 1 for the term “SERP”.
Obviously, the better your rank, the more visible you are to people searching for your service. Good SEO is undeniably a huge part of online marketing, and can represent a staggering return on investment. If done well, SEO can put your business in front of large numbers of potential customers who are actively interested in what you have to sell – or are at least interested enough to bother searching for it online!
So how does a small business website go about optimising for search engines and climbing the Google rankings? Broken down to its core components, SEO consists of 3 key aspects:
- Keyword research
- On-page optimisation
- External factors
Keyword Research
Keywords are phrases, words and queries that people use to search for things online. By doing keyword research, you can find out exactly what phrases people are using to find your specific product or service online.
Understanding how to find popular keywords which you can feasibly rank for on Google is a fundamental part of SEO and internet marketing.
Learn how to do keyword research with our complete beginner’s guide to keyword research.
On-Page Optimisation
On-page optimisation is the practise of making sure that your website is written in a way that allows search engines to easily understand what your page is about. This includes selecting the best keywords for your product or service, and including them in your web copy.
Learn how to optimise your site for your keywords with our complete beginner’s guide to on-page optimisation.
External Factors
The most important external factor of SEO is receiving lots of links to your site from other, relevant sites. When a trustworthy website links to yours, Google sees this as a sign that the linking site is vouching for the quality of your own site.
Building links to your site is hard work, but luckily you can read our comprehensive guide to future-proofed link building here.
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